Archive | February, 2013

Professional Reputation Management

22 Feb

In mseoy eleven years online, if there is one thing I’ve learned, it’s that the easiest thing to do is to destroy someone’s good name.  The hardest   thing you’ll ever deal with is trying to get it back.  The online world has become a place where attackers have gained the upper hand, and the people who are victims are at a disadvantage.

Professional reputation management is the lifeblood of your businesses.

It used to be that people trusted you based on what you said.  But now people are more likely to research you and believe what others say about you.

 

The world you once knew is gone, and it will never return.

Large companies are over taxed, and can no longer afford to hire large staffs.  Companies are investing in technology and calling employees partners, as they get rid of the low-end employees and seek to appease the best in their field.

These jobs are never coming back.

Unions, government overspending, class conflict, and tensions created by the government have seen to this.  I don’t think I’ll ever see a world like the one I grew up in.But then who wants the low-pay, low-prestige, low-dignity, and low-benefit jobs?

Big businesses are rebranding to look more personal, roughed-up and de-branded.  They want a homely, independent and authentic look.  The old look is a haunting reminder of the flush times that are now gone.

Reputation management is going to be part of that new world.

There are sites designed whose only job is too destroy hardworking business owners and their employees.  They suck the life out of small businesses.  They fill the Internet like a virus and suck life out of the people that participate in it.

These websites create pain and anger.  They are bottom feeders.Websites designed to make money from someone else’s hard work, with little to no effort from the site owners.  Websites designed to rank for your name, your businesses name, your products and even your employees names.

As business owners work hard to get their businesses in front of potential clients these sites walk in through the backdoor and rank for the businesses owners name.

The business owner spends his time teaching people about his product.  While the parasite ranks for his product name and sells advertising to his competition.

Eventually this will kill any business.

Reputation management is actually a combination of search engine optimization and social media marketing.

Reputation management is about getting bad stuff off Google — and good stuff on.  Reputation management is about getting the search engines to show what you want them to about you and your business.

To make a long story short, I’ve deiced to create a reputation management business.

It allows me to be free from rules, tight systems and narrow-mindedness.   

Being successful online is about developing your own style and not following someone else’s.  I know that at the moment my comment about being free from tight, systems and narrow-mindedness doesn’t make sense.

But if you will allow me I would like to make a series of post that will further explain what I am doing and how I am doing it.  Then you will better understand how reputation management allows you to step outside the box that Google and the SEO community have put us all in.

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